A senior executive at Uber suggested that the company should consider hiring a team of opposition researchers to dig up dirt on its critics in the media — and specifically to spread details of the personal life of a female journalist who has criticized the company.

The executive, Emil Michael, made the comments in a conversation he later said he believed was off the record. In a statement through Uber Monday evening, he said he regretted them and that they didn’t reflect his or the company’s views.

His remarks came as Uber seeks to improve its relationship with the media and the image of its management team, who have been cast as insensitive and hyper-aggressive even as the company’s business and cultural reach have boomed.

Michael, who has been at Uber for more than a year as its senior vice president of business, floated the idea at a dinner Friday at Manhattan’s Waverly Inn attended by an influential New York crowd including actor Ed Norton and publisher Arianna Huffington. The dinner was hosted by Ian Osborne, a former adviser to British Prime Minister David Cameron and consultant to the company.

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