U.S. Media Keep People Uneducated About Health Issues

Sarah Seltzer
AlterNet
December 17, 2008

“Blaming the media” is a catchphrase that is used in almost cliché-level proportions. But when it comes to health care, a new study indicates it may be appropriate to fault media coverage for a lack of public knowledge about health care policy — and by extension, the false perception of reproductive rights as ideological “hot rods” rather than women’s health concerns.

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A recently released Pew Research study conducted with the Kaiser Family Foundation monitored health coverage from January 2007 to June 2008 to determine which subjects got the most coverage, and in which media. The study was designed to be particularly broad-ranging — rather than, for instance, analyzing how TV news covers breast cancer, the study looked at how television, radio, print, online outlets and other forms of media covered everything heath-related, from specific diseases to health policy and more.

What were the results? According to the report, “News about health occupies a relatively small amount of American news coverage across all platforms: 3.6 percent of news during 2007 and the first half of 2008.” In a list of most frequently covered topics, health came in eighth — far above religion, education and celebrities, but below the economy, crime, foreign affairs and politics.

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