US regulators push for online “do not track” system


Reuters
March 26, 2012

U.S. regulators pushed Internet companies on Monday to adopt a “Do Not Track” system that would give consumers more control over their personal data online, and asked Congress to pass privacy legislation.

The Federal Trade Commission, in its 57-page final report on privacy recommendations, called for voluntary steps that look largely similar to the agency’s December 2010 preliminary report.

The FTC does not have the power to write rules, and is instead leaning on Internet companies to adopt tougher internal privacy policies that ensure the security of consumer data, and limit the collection and retention of such data.

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