Remember how much President Obama and the Democrats portrayed Obamacare as a broadside to the special interests, especially the health insurers?

Nancy Pelosi said of the insurance companies, “They are the villains in this.” Obama pitched the bill as an improvement on a system that “works well for the insurance industry, but it doesn’t always work well for you.”

This sort of talk happened because the White House figured out this was a way to sell the bill to the public. The Washington Post reported at the time:

The message is no accident, as the president’s chief pollster made clear in a rare public speech last month. Joel Benenson told the Economic Club of Canada that extensive polling revealed to the White House what many there had guessed: People hate insurance companies.

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