Walmart is raising starting wages for more than 100,000 U.S. department managers and workers in its deli and other specialized departments.

The moves mark the next wave of wage hikes by the nation’s largest private employer, which has been under pressure from labor-backed groups for the treatment of its workers. In February, it announced it was increasing minimum wages for entry-level and long-term hourly employees to at least $10 by next February. That increase affected 500,000 of its 1.3 million U.S. workers.

The wage hikes are part of a $1 billion program at Walmart that also includes improving training and offering employees more control of their schedules. The company is hoping that by investing in its workers, its customer service will improve, and ultimately that will encourage shoppers to spend more, helping to perk up sluggish sales at its U.S. division.

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