Diet Coke sales have dropped dramatically, according to Coca-Cola’s latest results.
The company said that global sales of Diet Coke fell 7 per cent on the same quarter last year, continuing a decline that started in 2008.
Here are two possible reasons:
1. Analysts have attributed its decline to rising consumer awareness of the obesity risks of sugary drinks.
Euromonitor noted in 2013 that “as consumer awareness of the risks of a high sugar diet has grown, the sugar content of regular Coca-Cola could hinder the company as the consumer agenda increasingly switches to looking for healthier food and drink options”.