February 4, 2014
White House officials sent out pre-formed tweets to the NFL players union to get former and current football stars to tout Obamacare on game day, the Washington Free Beacon reports.
— Brendon Ayanbadejo (@brendon310) February 2, 2014
Kyle Lierman, a White House Office of Public Engagement liaison, emailed a representative at the NFL Players Association Sunday, encouraging players to tweet in support of Obamacare during the Super Bowl and promising retweets and increased coverage in return. According to the Free Beacon’s sources, NFL union officials sent on Lierman’s request to marketing reps for various players.
Lierman’s message targeted football fans for a HealthCare.gov plug: ”Football fans, hope you’re getting ready for Super Bowl XLVIII, don’t forget you can #getcovered at healthcare.gov.”