With marijuana becoming legal in an increasing number of US states, long time weed advocate Willie Nelson is to launch is own brand of the drug, as well as stores to sell it.
The 81-year-old country legend let slip his plans to launch his Willie’s Reserve brand while talking to the Daily Beast, which followed up by interviewing the infant brand’s spokesperson, pot lobbyist Michael Bowman.
“Right now we’ll focus on the states where legalisation has occurred, and as new states open up, those opportunities will present themselves on a state-by-state basis,” Bowman said, adding that “there will be movement” within the next year on opening the store.
“This is a culmination of Willie’s vision, and his whole life,” Bowman said. “I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling [in terms of legalisation].”