Remember that scene in Minority Report where Tom Cruise walks through the shopping centre and gets bombarded with advertising?

Yahoo’s latest plan isn’t quite as bad as that, but it’s still a step in the same direction.

The company, which already has a bad track record with security , has filed a patent for a camera-equipped “smart” billboard that will personalise adverts in the real world.

And it will do this by monitoring the people that pass by and showing them what it thinks will be most relevent.

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