Ratings for Tuesday night’s ABC broadcast of the American Music Awards (AMA) plummeted to an all-time low, as viewers apparently feared they’d be subjected to unwanted celebrity political preaching.
The three-hour program lost 25% of its 18-43 year-old viewers (1.8 rating/6.5 million viewers) from 2017, Variety reported Wednesday. The overall broadcast audience (2.4 rating/9.2 million viewers) suffered an even steeper decline of 29%.
“This is the latest example of an awards show seeing serious declines year-over-year. Back in September, the Emmy Awards on NBC also put up an all-time low,” Variety notes.
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