The Army missed its recruiting goal this year for the first time in well over a decade, which officials blamed on increased competition in a strong private-sector economy and the fact that “nobody wants to talk” to recruiters on the phone or face to face these days.

For the fiscal year ending Sept. 30, Army leaders said they pulled in about 70,000 new recruits. The goal was 76,5000.

It’s the first time the Army fell short of its target since 2005, and all of the other branches of the military hit their benchmarks this year.

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