Neomasculinity can be defined as the behaviors, traits and lifestyle choices that modern men have chosen or been forced to adopt in order to biologically survive and prosper.

This is a movement based around re-asserting and re-claiming what it means to be a man in the face of decades of cultural marxism and feminism that has scorned and undermined traditionally masculine characteristics and male confidence in general.

Men are confused. They’re bewildered. They’ve been lectured that the innate behaviors, feelings and characteristics that defined masculinity for generations are sexist, malevolent, and need to be abandoned if men are to have any success with women.

The moral relativism and hedonistic nihilism that dominated the 90’s and 2000’s entrenched this outlook. Neomasculinity is a backlash against this cultural re-education.

It differs to MGTOW, men going their own way, in that it’s an uncynical philosophy which rather than abandoning relationships altogether seeks to repair the massive damage that 3rd wave feminism has inflicted on healthy gender relations.

So what are the traits of neomasculinity? This isn’t about just acting like a stereotypical alpha-male. It’s an entire lifestyle optimization program that encompasses many facets.

– Understanding “game” and the true nature of women.

– Self-improvement. Instead of checking out and wasting time by playing video games like the Sexodus crowd, neo-masculinists are constantly working to be better disciplined, self-reliant, and individually responsible.

– This in turn boosts their sexual market value (SMV) and makes it easier for them to attract women.

– Physical fitness is at the core of this philosophy, notably weightlifting. Not for narcissistic gratification, but again to instill self-discipline and confidence.

– Lifestyle optimization in general. Sleep, diet, choosing the right social environments and friends. Living ethically and operating at an elevated level of consciousness. Building a customized lifestyle that best combats the human tendency to be dysfunctional.

– Rejecting socialism, dependency, and embracing entrepreneurship and hard work.

– Embracing neo-masculinity requires healthy levels of testosterone. It’s interesting to consider the fact that, for whatever reason, levels of testosterone in men have been dropping 1% per year since the late 80’s. This could be one explanation for the rise of metrosexuals and beta men.

In the meantime though, how is the rise of neomasculinity going to affect dating and mating?

In the past, all men had to do in order to attract a female was to share resources. As a result of a woman’s basic survival needs now being met without the need for a man, thanks in part to the growth of the welfare state, this no longer works. And that’s part of the reason why statistically women are getting married at a later and later age.

Feminists have made “housewife” a dirty word. Despite it being equally as tough and as important as pursuing a career, women have been taught that devoting their earlier years to bringing up children makes them a failure. Thanks to the evisceration of traditional gender roles, women in their 20’s are now behaving more like men, sleeping around with “bad boys” and becoming obsessed with hypergamy – constantly on the lookout for a better option – instead of committing to a “nice guy.”

Which is why neo-masculine men now need to deploy all kinds of manipulative mind games and techniques as a way of re-orienting women back towards embracing the natural attractive male traits that feminism has brainwashed them into thinking are brutish, arcane and misogynistic.

This is why “game” and pick-up artists are now more popular than they’ve ever been before. Men are having to resort to more taxing and sophisticated methods to be successful with women, because many western females have beauty expectations way beyond their own level of attractiveness and place less value in basic up front honesty, trust, hard work and the provision of resources.

Women are wearing the pants in terms of the dating game throughout their 20’s, but once they hit 30, the roles are rapidly reversed.

Women have been re-educated through 3rd wave feminism and fluid dating to believe that they can spend their 20’s – which represents the peak of their sexual market value (SMV) – bed hopping instead of finding and committing to a long term partner.

This works for a while, but as soon as they hit 30, a woman’s SMV, ie her biological value to men, begins to plummet, and she finds it harder to attract and keep a high value man.

This is where we see the “cat lady” stereotype come in. Women giving up and going their own way, satiating their unsatisfied biological urge for children by acquiring pets and treating them as babies.

Men don’t share this problem because their sexual market value if anything increases after they hit 30 because they are acquiring more confidence, influence and resources, all of which are the most innately attractive traits for young women, no matter what feminists claim.

To be neo-masculine is to understand these fundamental truths.

For men, the most attractive traits in a woman are youth, beauty and fertility. No amount of feminist brainwashing about the beauty industry being an artificial construct of the evil patriarchy can change this basic biological fact.

For women, the most attractive traits in men are social value, influence and resources.

This combination worked well for thousands of years and humanity prospered. But now thanks to feminism and cultural marxism, gender relations are in disarray and both sexes are in a constant state of confusion.

In many ways the MGTOW phenomenon, men going their own way, and the Sexodus, men checking out of dating and relationships, is the bastard child of 3rd wave feminism. Both of them feed off of each other. In this environment, only men who transcend the Sexodus and adopt neomasculinity can have much hope of enjoying relationships with women which don’t end up destroying their confidence and driving them into the Sexodus.

In simple terms, gender relations would be much healthier if men didn’t need to adopt neomasculinity in order to attract women. But thanks to the attack on traditional gender roles and feminist re-education of western women, loyalty, honesty and hard work are no longer seen as fulfilling enough traits for many modern women – until they begin to wise up when they hit 30-35, by which time it’s too late.

This is why women who buy into 3rd wave feminism and avoid the decision to commit to a high value man until they hit their 30’s are going to get rejected by high value neomasculine men to a greater and greater degree.

Neo-masculine men, who in the long term will make far better relationship partners for women in comparison to metrosexual men, are just as rare as neo-feminine females. And their standards are extremely high. So whereas they may date lots of women, they will refuse to commit to a female who is still under the trance of cultural marxism and therefore more likely to cheat on them.

Meterosexual men on the other hand are less likely to be bothered by this, because they have little self respect and are willing to be treated like crap. Long term, this benefits neither gender.

So in summary, neomasculinity is the male backlash against 3rd wave feminism. It’s about rejecting the attack on traditional masculinity and re-asserting the ethical foundation and self respect of what it means to be a man.

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Paul Joseph Watson is the editor at large of and Prison

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