March 20, 2014
Just a month ago we warned that food inflation was on its way. Today we got the first confirmation that problems are on their way. While headline data washes away the nuance of what eating, sleeping, energy-using human-beings are paying month-in and month-out, the fact, as WSJ reports, that beef prices surged by almost 5% in February – the biggest change since Nov 2003 – means pinching consumers and companies pocketbooks that are still grappling with a sluggish economic recovery. “Things are definitely more expensive,” exclaimed on mother of three, “I can’t believe how much milk is. Chicken is crazy right now, and beef – I paid $5 a pound for beef!” Just don’t tell the Fed!
Of course, it’s not just beef…
…prices also are higher for fruits, vegetables, sugar and beverages, according to government data. In futures markets, coffee prices have soared so far this year more than 70%, hogs are up 42% on disease concerns and cocoa has climbed 12% on rising demand, particularly from emerging markets.
Food prices have gained 2.8%, on average, for the past 10 years, outpacing the increase in prices for all goods, which rose 2.4%, according to the government.
Still, the price increases pose a challenge for food makers, restaurants and retailers, which must decide how much of the costs they can pass along and still retain customers at a time of intense competition and thin profit margins.During previous inflationary periods, food makers switched to less-expensive ingredients or reduced package sizes to maintain their profit margins. Retailers and restaurants usually raise prices as a last resort.
In California, the biggest U.S. producer of agricultural products, about 95% of the state is suffering from drought conditions, according to data from the U.S. Drought Monitor. This has led to water shortages that are hampering crop and livestock production.
U.S. fresh-vegetable prices that jumped 4.7% last year are forecast to rise as much as 3% this year, while fruit that gained 2% last year will rise up to 3.5% in 2014, according to the USDA.
But, as The Wall Street Journal notes, there are more consequences:
Food-price increases are a particularly touchy issue for emerging markets, where spending on food accounts for a higher share of monthly budgets than in wealthier countries.
In 2008, a spike in food prices caused riots from Haiti to sub-Saharan Africa and South Asia. Three years later, in 2011, rising food prices were a factor behind the Arab Spring protests in North Africa and the Middle East that ultimately toppled governments in Tunisia and Egypt.
The increase in global prices last month surprised some economists, and raised the specter of more severe increases that could hit the world’s poorest countries, economists said.
And it’s set to get worse:
“To be honest, until a month ago, our feeling and thinking was that most markets were well-supplied,” said John Baffes, a senior economist at the World Bank. “Now, the question is: Are those adverse weather conditions going to get worse? If they do, then indeed, we may see more food price increases.”
Drought, harsh winter seen fueling higher food prices, Chris Christopher, economist at IHS Global, writes in client note.
Consumers may face “surge ahead”
Just don’t tell the Fed – or they mighy just take the punchbowl away…
We are now accepting pre-orders for our healthy and delicious storable food. Stock up today!