According to HeatStreet, two female Black Lives Matter activists are raking in the dough after starting a business that offers a subscription service “to guilt-ridden white ‘allies’ who pay a monthly fee to be sent instruction on how to support their movement.”
Their names are Leslie Mac and Marissa Jenae Johnson, and they rose to prominence after storming the mic at a Bernie Sanders Rally in Seattle last year. With just a little bit of recognition, the pair has managed to sucker 300 customers, they claim, to send them money every month.
Here’s how the program works. For a $25 subscription, customers receive instructions to their e-mail inbox with tasks related to “white people striving to be allies in the fight for Black Liberation.” For $100 per month, customers receive a physical box to their postal address “containing a number of tasks for the month to challenge white supremacy and help them ‘do tangible ally work and support black women in both power and deed.’”
HeatStreet whipped out a calculator and determined the following:
Assuming that 90% choose the $25 option, and 10% the $100 option, they will receive $9,750 per month in fees, or $117,000 per year.
Since each new subscriber requires barely any extra effort, their potential for profit will increase exponentially should more people sign up.
And people are actually signing up and bragging about it on Twitter saying, “Ready to get to work” and “Join me.”
Click here to see an example of the tasks subscribers are asked to accomplish, which includes “buying Black,” “over-tip[ping] Black service workers,” and “keep a power mapping journal” that documents the flow of power and how that affects “marginalized” people.
The activists also sell a “Revenge Box” which costs $50 a pop and is sent “to a Trump supporter, bigot, or white supremacist of our choice” and contains a note telling the recipient a donation to BLM-related organizations has been made in their name.
The women insist the profits are shared with other black women activists. But as HeatStreet noted, “they kept the identities of the women private.”
Perhaps they go by the names Leslie Mac and Marissa Jenae Johnson, but that’s just a guess.
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