First came Ford and Carrier. Now Boeing and SoftBank are experiencing the power of Donald Trump’s Twitter feed.
The president-elect jumped into corporate affairs again Tuesday, tweeting first to criticize one company and then to hail another. He began at 8:52 a.m. New York time by calling out Boeing Co. over costs to develop new Air Force One jets. Just over five hours later he celebrated a $50 billion investment in the U.S. by Japanese telecommunications firm SoftBank Group Corp.
The tweets, coming after Trump last week announced a deal with United Technologies Corp. to cancel plans to close a U.S. factory, dominated news and moved markets even as details in both cases remained sketchy and the impacts unclear. Trump again showed a willingness to use his bully pulpit to criticize or congratulate companies over actions affecting American workers and government spending.