Sick of all the hatred being spread online, Chinese internet users are flocking to groups on social media where they can pay to be given exaggerated compliments.

The latest craze among Chinese netizens has been taking place mainly on WeChat, the country’s largest messaging app, and QQ, which are both owned by internet giant Tencent.

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CNBC spoke to participants and even got involved in one of the groups — known a “kuakuaqun,” Mandarin for “praising groups” — to find out how they operate.

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