Indian Country Today Media Network
January 9, 2014
A block “C” is not the sexiest logo, but it’s a change in the right direction.
The Cleveland Indians have slowly phased out its Chief Wahoo logo in favor of that big C, but the team hasn’t eliminated the Chief completely. The smiling Indian caricature, deemed racist by many, will remain on the caps and jersey sleeves of its home uniform.
Although there’s been no official statement from the organization, the trend toward de-emphasizing Wahoo is continuing. The logo on the caps has changed, the team reduced the logo’s visibility at spring training, and they don’t promote the Chief like they did during past publicity events.