January 31, 2014
The newest viral video to make the rounds was a “Stay in School” PSA from Australia that depicts… well, the seriously violent consequences of skipping school. The ad was created by comedy duo Henry & Aaron, but a number of news sites ended up running with the story as if it was an actual PSA released with a serious purpose. Ah, internet, what wouldn’t we believe without you?
The video itself was posted on the official Henry & Aaron YouTube account, which also features videos from their comedy Christmas special and one video of a man in a wedding dress, not to mention their first-ever mass viral video: a similarly violent PSA for the Central Institute of Technology.
Sites like BuzzFeed, Mashable, and The Daily Caller picked up on the PSA as completely legitimate, while a couple of sites did end up updating their original posts to note the lack of authenticity.