“Suddenly a voice inside their head is talking to them”
Paul Joseph Watson
July 5, 2013
A company in Germany has developed technology that will allow commercials and other announcements to be broadcast directly into train passengers’ heads when they lean against the window.
“Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message,” states the video for the campaign launched by Sky Deutschland in association with ad agency BBDO Germany.
“The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull,” reports the Telegraph.
The sound is broadcast from a transmitter which is attached to the train window. BBDO said that as soon as approval is obtained from Sky Deutschland, the technology will be rolled out “as quickly as possible”. The device has already been tested on public transport in Munich and Aachen.
Neither company addressed the possibility that tired commuters who rest their head against the window may want to sleep and not be bombarded with annoying commercials.
The technology can also be used to broadcast “mass transport information,” meaning those ominous security announcements you hear in airports and train stations may soon be playing inside your head.
YouTube users reacted to the idea with little in the way of enthusiasm.
“Ugh. We need ad blocker for our brains,” remarked one.
“I think you’ll start to see a few broken windows as this becomes more popular,” added another.
Some were even more vehement, with one user commenting, “I hate the kind of people who come up with these ideas. You are the scum of humanity, and I hope you fail miserably in your misguided pursuit to make everyone else’s life that little bit harder for your own financial gain. Fuck you. Seriously. Fuck you. — A tired commuter.”
As we have previously detailed, the new wave of advertising is focused around the target consumer being bombarded with auditory and visual commercials against their will, technology which resembles the classic Minority Report scene where personalized ads are tailored to individuals via iris scans.
Back in 2006, Google announced that they would use in-built microphones to listen in on user’s background noise, be it television, music or radio – and then direct advertising at them based on their preferences.
In 2011, IBM announced that they are planning to scan “RFID technology that people are carrying around with them” in order to tailor ads to specific consumer tastes.
Last year, high-definition face-scanning cameras were installed at a bus stop in Oxford Street, London as part of a new invasive advertising campaign that delivers gender-specific targeted ad content.
The $60,000 dollar ad, displayed on a screen that is a cross between a huge iPad and an XBox Kinect, plays a 40 second video message when a female’s face is scanned but only a brief message if a man walks past.
Creators of the ad Clear Channel UK and 3D Exposure reacted to concerns about Minority Report style invasive advertising by promising that future projects “may soon surpass what we’ve seen at the cinema.”
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