Jordan Browne, one of the hosts of Michigan Out-of-Doors Television, knew the story of 11-year-old Gavin Dingman’s feat in the woods – he bagged a rare 12-point albino buck with a crossbow – would blow up the moment he posted it.

A seasoned outdoorsman and journalist who is acting at the Dingman family’s spokesman, Browne also knew comments would turn more vicious the farther outside of Michigan readers lived. But in an age of social media, the post reached more people than even he imagined, circulating around the globe.

“I was surprised mainly by the personal attacks on an 11-year-old kid they have no association with. When you look at his picture, he looks like the sweetest kid,” Browne told Patch.

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