Harvard law professor Alan Dershowitz told Newsmax on Friday Sony Pictures has an obligation to “go beyond profits” and release its controversial movie about the assassination of Kim Jong-un for free.

“We have to make sure that whoever did this pays a heavy consequence and they have to know that it can’t ever succeed and the best way to make it fail is for all the studios to get together now and to release the film free, on the Internet, so that not 10 to 20 million people will see it, but hundreds of millions of people will see it,” Dershowitz said. “North Korea or whoever is behind this has to learn, you try to censor in America more people will see your film than ever before.”

He said the company and it stockholders have a duty to forego profit and “protect America’s freedoms.”

It is estimated the company will lose $90 million if it fails to market the film.

The subsidiary of transnational Sony pulled the film after alleged hackers threatened to attack people who view it during the holidays. Cryptic messages urged people to “remember the 11th of September 2001.”

The U.S. concluded on Friday North Korea was responsible for attacking Sony Pictures with malware after the film was released.

There is, however, scant evidence the communist regime in Pyongyang is responsible for the hack.

“I still don’t see anything that in a court would convict North Korea beyond reasonable doubt,” security researcher Brian Honan told the BBC after the FBI said North Korea is responsible.

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