Facebook chief Mark Zuckerberg took out full-page ads in almost all of Britain’s national newspapers Sunday to apologise for a huge data privacy scandal.

“We have a responsibility to protect your information. If we can’t we don’t deserve it,” the back page ads state.

Zuckerberg explained there was a quiz developed by a university researcher “that leaked Facebook data of millions of people in 2014”.

“This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again,” he said.

The statement reflects public statements Zuckerberg made last week after the row prompted investigations in Europe and the United States, and sent Facebook’s share price plunging.

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