November 30, 2010

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EU regulators opened a formal investigation into Google on Tuesday, putting pressure on the world’s top Internet search engine to offer concessions to settle antitrust complaints and avert a lengthy battle like Microsoft.

The move by the European Commission came more than nine months after British price comparison site Foundem and French legal search engine alleged Google’s search algorithm demoted their sites in Web search results because they were rivals.

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Microsoft-owned Ciao, from Bing, also filed a complaint with the European Commission about Google’s standard terms and conditions.

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