Facebook will let you to post direct links to the dildo retailer Bad Dragon — at least until it’s spotted and reported — but it won’t let you post links to rival social media website Tsu.co on any of its platforms, including Messenger and Instagram.

Tsu.co is a content sharing platform much like Facebook that allows its users to share messages, photos, and videos with their followers. Unlike Facebook, it is currently invite-only.

More importantly, Tsu incentivises users to share content and invite more friends to the network by funnelling 90 per cent of ad revenues back to its users. Users receive 45 per cent of ad revenue generated by their content, and a further 45 per cent is shared with friends who invited them to the platform.

Tsu sought to overcome the market penetration of older social networks by allowing its users to simultaneously post to Tsu and other platforms like Facebook. Until the recent ban, Tsu users were frequently posting on both platforms.

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