August 18, 2010
- A d v e r t i s e m e n t
Facebook Inc. may unveil location services for its site today at a company event, taking a page from fast-growing startup Foursquare Labs Inc., analysts say.
Facebook, the biggest social-networking service, has said for months that it’s working on a location feature, without providing details. The company is holding a press conference this afternoon at its Palo Alto, California, headquarters.
Location-based services, which let users share information on their whereabouts and find friends nearby, could generate as much as $4.1 billion annually in advertising by 2015, according to Borrell Associates. The features help marketers more easily target customers, reaching shoppers when they’re close to making a purchasing decision. Facebook, which has more than 500 million members, is adding features and advertising options to its site to capitalize on its popularity.
Also, support your body by getting all the vitamins and minerals you need with the Ultra 12 and Vitamin Mineral Fusion Combo Pack now at 50% off!