Facebook users in Europe are reporting that the company has started giving them the option to turn on its controversial facial recognition technology.

Facebook has previously said an opt-in option would be pushed out to all European users, and also globally, as part of changes to its T&Cs and consent flow.

In Europe the company is hoping to convince users to voluntarily allow it to deploy the privacy-hostile tech — which was turned off in the bloc after regulatory pressure, back in 2012, when Facebook began using facial recognition to offer features such as automatically tagging users in photo uploads.

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