Any worried pet owner who has spent days hanging posters, making phone calls and knocking on neighbors’ doors hopes there’s a more scientific way to find a lost dog.

That became a reality when facial recognition technology successfully reunited a pet at San Diego County Animal Services with its owners. Joanne Cox’s family in San Diego turned to FindingRover.com, a website and app that uses technology built by university researchers, to reconnect with their dog Roxy, a Shiba inu.

The website keeps a database of photos from the three county shelters and tries to match eight distinctive facial markers on dogs with images uploaded by users searching for lost pets. Eyes and noses are important areas that differentiate pooches, including eye size and their position near the snout.

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