The National Institutes of Health is spending over $170,000 studying how to crack down on distracted pedestrians looking at their phones when crossing the street by sending people warning messages on their phones to look at while they cross the street.

The study, being conducted by the University of Alabama at Birmingham, also involves tracking what college students are doing on their smartphones when they are near an intersection.

Researchers said an uptick in pedestrian deaths is likely linked to increased cell phone use. The proposed solution is sending an alert to the pedestrian’s phone, which would then prompt them to look at the phone just as they are about to cross a busy intersection.

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