Video game icon Lara Croft would actually be a heavy set female in real life, according to an ad campaign aiming to normalize unhealthy lifestyle choices and shame fitness enthusiasts.

The fictional cave explorer and other popular female video game characters were fattened up as part of an ad campaign for, a site that provides resources for people with eating disorders.

The site claims game developers more often than not give female characters “ultra-slim-waistlines” – you know, the kind of waistline a woman would have if she ate healthy and worked out daily, or if they were cave-exploring, vine-swinging spelunkers.

“Some gaming studios boast their hyper-realistic lighting techniques, touting natural cloud movements as the latest features of their games. And with that kind of attention to detail, it makes us wonder, why can’t they accurately portray the female body?” wonders.

“If video game creators are going to pride themselves on accurate digital representations, then it’s time for them to get real about women.”

The site goes on to give “reverse Photoshop” makeovers to several characters from popular titles, such as Final Fantasy, the Legend of Zelda, Mortal Kombat and others, altering them to “represent the average American woman’s measurements.”

See the outcome below (warning: you cannot un-see the images):











The problem with’s “realistic” interpretations of women is that they’re unrealistic.

For one, speaking in purely hypothetical terms of course, most of the characters photoshopped would actually have to be fit in their supposed line of work. Jade and Sonya from Mortal Kombat would likely have the fit bodies of professional MMA fighters, such as Ronda Rousey. Imagine Lara Croft attempting to retrieve treasure from within a cave while at the same time having to look for hidden insulin injections.

Secondly, the campaign claims to focus on women because “incidence of eating disorders is markedly higher in females,” but frequently the male body is also inaccurately portrayed by developers, see God of War’s Kratos or Street Fighter’s Guile.

Considering this,’s comparisons actually come off as recommendations for women to ditch regular workout routines and instead strive for the overweight and unhealthy “average American figure.” previously photoshopped classic Marvel and DC comic book superheroes, also attempting to make them “reflect the typical physique of most Americans.”

Are the site’s re-interpretations part of the movement to paint unhealthy lifestyles in a positive light? Check out Paul Joseph Watson’s video below:

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