The presidential election is increasingly being waged online, giving an outsized influence to Internet powerbrokers.

Social media has become one of the most powerful ways to reach voters, with candidates in both parties using the technology to raise money, distribute ads and win over supporters. Online news and video sites, meanwhile, have become a place where the campaigns compete to “drive the narrative” with their preferred storylines.

Here are five online influencers who could make their presence felt in the 2016 race.

Mark Zuckerberg

Politics have become a dominant topic of discussion on Facebook, with users expressing support for candidates by sharing stories and videos.

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