Oct. 2, 2013
If you have a Gmail address, it’s likely you’ve seen ads that are specifically targeted at you based on what you’ve mentioned in correspondence. Talking about an upcoming wedding? You’ll see ads for florists or photographers. Making dinner plans? Ads for restaurants in the area.
The ads have long been a part of Gmail, and although they are triggered by the content of your emails the process occurs anonymously. Nobody is literally reading your email.
Now, Google must defend itself against accusations of illegal wiretapping, the New York Times reports. The accusations, which have been made over the last few years in various lawsuits and then merged into two separate cases, ask whether Google has gone too far when collecting user data. Two federal judges have ruled that both cases can move forward, despite Google’s protests.