Natasha Lomas
Silicon.com
December 14, 2010
- A d v e r t i s e m e n t
- {openx:49}
Google is working on a service that finds information before a user has even started looking for it.
Forget Google Instant, this is about pre-emptively pushing data at users before they know they need it, said Marissa Mayer, Google’s VP of geographic and local services, who was speaking at the LeWeb internet conference in Paris this week.
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Mayer said Google is looking at what she called “contextual discovery” as a way to evolve search – pushing information out to people before they’ve started to look for it, based on factors such as their web browsing history or current location.
