Individuals must provide links to the material they want removed, their nationality and a valid reason

Europeans can now request that their personal information be removed from Google online search results.

Earlier this month, a landmark European Union court ruling gave people the “right to be forgotten” and said that links to “irrelevant” and outdated data should be erased upon request.

Google pledged to balance “privacy rights of the individual with the public’s right to know and distribute information,” and launched a data deletion service form.

“When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information,” says the U.S. search giant.

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