The Governor of New York, Andrew Cuomo, launched a “mask up” campaign featuring the likes of actors Morgan Freeman and Robert De Niro on Thursday, with the aim of pushing people to wear face coverings amid the ongoing coronavirus pandemic.
The campaign, entitled “Mask Up America,” comprises of eight videos, two of which were released on Thursday. Directed by Oscar-winning director Katheryn Bigelow, the videos include prominent celebrities Morgan Freeman, Robert De Niro, Jamie Foxx, Jeffrey Wright, and others preaching the importance of wearing a mask.
“I may never have met you. We don’t go way back. Maybe we wouldn’t even be friends if we did. But when you wear a mask, you have my respect,” Freeman says in one of the videos. “Because your mask doesn’t protect you, it protects me. And I wear my mask to protect you.” The ads will air during donated media time not just in New York, but across the country.
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