A Google executive sparked a fierce backlash from employees by using the word “family” in a weekly, company-wide presentation, according to internal documents obtained by The Daily Caller News Foundation.

Many Google employees became angry that the term was used while discussing a product aimed at children, because it implied that families have children, the documents show. The backlash grew large enough that a Google vice president addressed the controversy and solicited feedback on how the company could become more inclusive.


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TheDCNF received the documents from a source who insisted upon anonymity in order to share them.

One employee stormed out of the March 2017 presentation after a presenter “continued to show (awesome) Unicorn product features which continually use the word ‘family’ as a synonym for ‘household with children,’” he explained in an internal thread. That employee posted an extended rant, which was well-received by his colleagues, on why linking families to children is “offensive, inappropriate, homophobic, and wrong.”

He wrote:

This is a diminishing and disrespectful way to speak. If you mean “children”, say “children”; we have a perfectly good word for it. “Family friendly” used as a synonym for “kid friendly” means, to me, “you and yours don’t count as a family unless you have children”. And while kids may often be less aware of it, there are kids without families too, you know.

The use of “family” as a synonym for “with children” has a long-standing association with deeply homophobic organizations. This does not mean we should not use the word “family” to refer to families, but it mean we must doggedly insist that family does not imply children.

Even the sense, “suitable for the whole family”, which you might think is unobjectionable, is totally wrong too. It only works if we have advance shared conception of what “the whole family” is, and that is almost always used to mean a household with two adults, of opposite sex, in a romantic/sexual relationship, with two or more of their own children. If you mean that as a synonym for “suitable for all people” stop and notice the extraordinary unlikelihood of such a thought! So “suitable for the whole family” doesn’t mean “all people”, it means “all people in families”, which either means that all those other people aren’t in families, or something even worse. Use the word “family” to mean a loving assemblage of people who may or may not live together and may or may not include people of any particular age. STOP using it to mean “children”. It’s offensive, inappropriate, homophobic, and wrong.

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