Daily Mail
March 28, 2011

Staring into the camera under the slogan ‘I was there’, the soot-covered firefighter is supposed to be the traumatised client of a controversial law firm specialising in litigation for 9/11 workers.

Except Robert Keiley wasn’t at Ground Zero – and he didn’t even join the New York Fire Department until 2004.

The firefighter and part-time actor is furious after compensation lawyers Worby Groner Edelman & Napoli Bern used his image to promote their services in the advert.

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The Brooklyn firefighter described the fake advert as an ‘insult’ to the families who lost loved ones in the World Trade Center.

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