Social media users pushed back hard against Nike’s new advertisement campaign featuring football-kneeler Colin Kaepernick with memes mocking the athletics company.

Several memes pointed to Nike’s tagline, noting that U.S. soldiers sacrificed much more for their beliefs and America than a leftist millionaire football player who kneels during the National Anthem.

Other memes poked fun at Nike with controversial characters.

Kaepernick debuted Nike’s ad campaign on Monday over Twitter.

Since the ad rollout and subsequent backlash, Nike lost nearly $4 billion in market cap, reflecting just how unpopular the NFL kneeling controversy has become to sports fans.


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