In two years, your Jaguar will be able to recognize you, predict how warm you’d like your seat on a rainy fall day and prompt you to swing by the florist on an anniversary.
Like the push to develop driverless technology, Jaguar Land Rover’s so-called Smart Assistant project has the goal of making vehicles more intelligent to pull in a growing group of urban residents who are more fixated on smartphones than cars. That’s contributed to declining ownership rates in Europe’s biggest cities, where public transport and car sharing are viable alternatives to owning a vehicle.
“Priorities have changed” from the time when buying a car was a yearned-for rite of passage, said Paola Franco, 44, who views her 28-mile London commute as more or less wasted time. “It’s far more important to be connected.”
Since 2005, the number of vehicles per 1,000 people in Paris has fallen 9 percent, alongside an 8 percent drop in London, according to data from research company Euromonitor International Plc. In Munich, home of Bayerische Motoren Werke AG (BMW), the number plunged 16 percent.