Donald Trump has already won one important primary, and that’s why he’s not going anywhere any time soon.

Every time Donald Trump says or does something that would destroy the careers of most politicians, he maintains or even gains supporters. It seems that nothing he does erodes his support. His voters are loyal, that’s for sure.

If you want to understand the Trump phenomenon and the durability of his campaign, you have to understand his voters and how they get their information. Many on the left mistakenly think that Trump supporters are “low-information voters.” Nothing could be further from the truth. Actually, it’s the opposite. They consume a lot of news and information, and almost all of it comes from their most trusted source — Matt Drudge.

Matt Drudge is all in for Trump, and he is making sure that his millions of daily readers are getting the news.

Drudge, of course, is the owner of the popular conservative news aggregator the Drudge Report, a site that records approximately 2 million unique visitors a day with about 700 million page views per month. His readers are loyal, too. A 2014 Pew Research Center study found that the Drudge Report is among the most trusted news sources among conservatives, while most mainstream media outlets register a very high level of distrust from that group.

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