Mercedes-Benz is the latest company to jump on the LGBTQ bandwagon with a new series of advertisements called, “The Many Colours of Pride.”
Pride Month is two months in the past now, but Mercedes-Benz isn’t finished virtue-signaling yet.
The latest ads from Mercedes-Benz Canada show members of the “LGBTQ+ community” explaining which color in the Pride flag resonates with them the most.
“I, as a drag queen, as a marginalized person, really identify with the spirit of pride,” Hala Bae says in the advertisement for the color purple.
“I’m a gender-queer drag performer in the LGBTQ community,” says another drag queen.
The Mercedes-Benz Canada Twitter account promoted the video, writing, “Join us in celebrating the values that unite us all. Today and every day.”
Join us in celebrating the values that unite us all. Today and every day. #DrivenByDiversity 🏳️🌈
To see more, visit: https://t.co/SDd7Lotkgs#LGBTQ #LGBT #Pride #LGBTQcommunity #LGBTpride #PrideCanada #PrideFlag #LGBTflag #loveislove #lovewins #diversity pic.twitter.com/ej6hj3uqlm
— Mercedes-Benz Canada (@MercedesBenzCDN) August 12, 2019
The advertisements are the latest example of Drag and LGBTQ culture being overly-promoted by big corporations who are using the community to make a quick buck.