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September 21, 2010

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Good news! Less Americans tuned into the Mockingbird media over the last year. ABC and CBS saw a sharp decline in news viewership. From TVNewser:

The ratings are in the for just-completed 2009-2010 network evening news season. And when compared to 2008-2009 season, “NBC Nightly News” ABC’s “World News” and the “CBS Evening News” have lost a combined 739,000 Total Viewers and a combined 338,000 A25-54 viewers.

“Nightly News with Brian Williams,” which finishes at #1 for the 14th season in a row, lost the least: -138K Total Viewers (8.698M in 08-09 v. 8.560M in 09-10), while Katie Couric’s CBS program, lost the most: -343K (6.053M in 08-09 v 5.710M in 09-10). “World News” which saw Charles Gibson anchor the first few months of the season, and Diane Sawyer picking up in December, lost the most younger viewers: -221K (2.351M in 08-09 v. 2.130 in 09-10).

The 2008-2009 season included coverage of the 2008 presidential election and inauguration.

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