June 5, 2012

Four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site, a poll has revealed.

The poll, conducted online by Reuters and Ipsos Public Affairs, is the latest sign that much more needs to be done to turn 900 million Facebook customers into advertising dollars.

The poll also found that 34 per cent of Facebook users surveyed were spending less time on the website than six months ago, whereas only 20 per cent were spending more.

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