MSNBC once again proved why it has no viewers whatsoever this weekend with a spot on the ridiculous Starbucks race campaign.

While Starbucks itself has pulled the plug on the “Race Together” promotion after furious backlash from Americans of all races who do not wish to be lectured on inequality by a global corporation, MSNBC programming advocated enhancing the campaign.

On Melissa Harris-Perry’s show this weekend, a panel discussed how awesome and “radical” Starbucks’ condescending campaign is.

Indeed, when the host suggested putting something “more substantive” on the side of cups, ‘Whiteness Project’ Director Whitney Dow, who claimed it is his life’s mission to “get white people to talk about whiteness”, suggested that hipster baristas should write “White supremacy has been the organizing principle of America since it was founded.”

“Ah, there you go! Put that on the cup!” the host Perry enthused, prompting the other guests to laugh, somewhat nervously because the pair obviously were not joking.

“Yeah, please discuss. Absolutely.” Dow said, claiming “That is the complicated part. But you have to give people access points.”

Last week it was revealed that, just when no one thought ratings could go any lower, MSNBC’s daytime viewership is down 41% in the coveted 25-to-54-year-old demographic.

In addition to writing on the side of cups, Starbucks had taken out full page newspaper ads asking “Where do you stand?” on race relations, while providing readers with a racially-charged survey checklist.

The ads encouraged readers to “Use these conversation starters with your family and friends at work,” and lists 10 fill-in-the-blank questions which will prove once and for all that you and everyone you know are racists.


Steve Watson is a London based writer and editor for Alex Jones’, and He has a Masters Degree in International Relations from the School of Politics at The University of Nottingham, and a Bachelor Of Arts Degree in Literature and Creative Writing from Nottingham Trent University.

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