Surveillance society panopticon holds promise of boundless profitability
October 15, 2013
A transnational corporation that sells what passes for food is fronting a scheme to surveil consumers in corporate chain grocery stores.
Mondelēz International, a multinational corporation that fought GMO labeling in California, is behind the creepy effort.
Mondelēz “wants to build a data-base of basic information about grocery store customers like age and sex, so it can better market its products,” reports a Fox News affiliate in Washington, DC.
Consumer surveillance for marketing purposes is part of a larger and more ominous high-tech control paradigm.
In 2010, we reported on a scheme by the Advertising Association to introduce outdoor RFID advertising.
“We have previously covered the fact that private industry and eventually government are set to implement plans to use microphones and cameras in the computers and TiVo style boxes of hundreds of millions of Americans to monitor their lifestyle choices and build psychological profiles, which will be used for invasive advertising and data mining.”
“Hundreds of millions will all be potential targets for secret surveillance and the subsequent sell-off of all their information to unscrupulous data mining corporations and government agencies.”
Mondelēz International will undoubtedly not only use grocery store surveillance technology for marketing purposes, but will also likely sell its datamined information to third parties.
The surveillance society panopticon is the future and holds the promise of boundless profitability for transnational corporations.