It’s a bad time for bad sneakers.
Nike sales have seen their slowest growth in seven years. It was the worst performing Dow stock of 2016. Americans don’t seem to want badly made overpriced shoes put together by slave labor.
The failing company tried to turn around its poor sales by doubling down on its abrasive lefty politics. Nike’s Consumer Direct Offense was supposed to stand for reclaiming American market share, instead of directly offending consumers. But if Nike can’t sell its shoddy athletic wear, it can offend Americans.