A New Jersey town on track for a record-breaking number of drunken driving cases has become the first U.S. municipality to partner with ride service app Uber to keep inebriated residents from getting behind the wheel.
To keep the roads safe in Evesham Township, a town of 45,000 people in southern New Jersey, anyone drinking in at least 19 alcohol-serving establishments can now get a free ride home from Uber in a program funded by donors and started last week.
Donations from area nonprofits and businesses are also funding a second free ride option that started on Friday: the mobile app BeMyDD, through which people can hire a driver to get both them and their car home.
“We’re dealing with people who might’ve had too much to drink, so we needed to make it so easy for them to open their iPhone and push a button,” Evesham Mayor Randy Brown said.
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