On Sunday, Starbucks released its annual red cup, a container that represents the “official” start of the holiday season for a cult of caffeine addicts.
But this year, something is missing. Gone are the snowflakes, the swirls, the vintage ornaments and inspirational quotes that have traditionally adorned the tall, grande and venti cups holding your peppermint mocha and chestnut praline lattes.
This year’s cup has a minimalist design that features subtle shades of red and the Starbucks logo.
According to Starbucks’ website, it was designed to “give people a piece of calm.”