Ticket revenues for 2016 Rio Olympics events have dropped significantly since an outbreak of Zika virus in Brazil gained international attention.
From October until Jan. 20, 2016, ticket revenues for Olympics-related events were increasing an average of 8.85% each week, according to Ticketbis. In the second half of January, however, revenue dropped 56.4%, and continued to drop through at least the first half of February.
Optimistic analysts had predicted Olympics ticket revenues would return to normal — on a steady incline — by February.
“The public’s reaction to the travel alerts were directly reflected in the ticketing platforms revenue for the Olympic Games,” a Ticketbis spokesperson said.