BARBARA CHAI
The Wall Street Journal
September 12, 2011

To promote its new fall drama “Person of Interest,” CBS Corp. is turning its eye on viewers.

To highlight the show’s theme of citizen-surveillance, CBS is tapping into the trend of interactive billboards, installing one each in New York City and Los Angeles. The window display looks like a mirror, and when passersby stop and turn toward it, sensors zero in on their faces with the notification, “Person of Interest Identified,” followed by “Taking Photo.”

After a count of three, the photo is taken and the person’s face is incorporated into the display. The photo is accompanied by a phone number and identification number to text-message. If the person sends the text, they receive a link to their “classified file” and can post the photo on Facebook or Twitter.

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