A Pew Research study has found that the Drudge Report, the most pre-eminent independent media source on the web, is trusted by the American public more than CNN, MSNBC, ABC, or CBS.
While the likes of MSNBC and CNN are distrusted by 22% and 20% respectively in the poll, only 9% of respondents said that they distrusted the Drudge Report, a figure on a par with NPR.
The Washington Post, the New York Times and the Huffington Post are all more distrusted than Drudge.
Drudge’s bracketing with the likes of NPR, BBC and Bloomberg suggest that the high level of trust is not merely because the respondents haven’t heard of the Drudge Report, a factor that probably explains why the likes of Think Progress and the Daily Kos appear near the bottom of the list.
The study found that Rush Limbaugh, Fox News and the Glenn Beck Program were the most distrusted news sources, which is probably due to the fact that all three offer staunch conservative views likely to cause polarization amongst liberal respondents to the poll.
In general, trust in mainstream press continues to collapse, with a September 2014 Gallup poll revealing Americans’ confidence in the media’s ability to report “the news fully, accurately, and fairly” returning to an all time low of 40%.
In addition, many of MSNBC’s flagship shows, such as Morning Joe and The Rachel Maddow Show just posted some of their lowest quarterly ratings results ever, emphasizing how Americans are turning away from network media and getting their news from more varied and independent sources.
“You know there’s a problem with the media when Al-Jazeera is trusted more than NBC, CNN, and MSNBC,” remarks Zero Hedge.
View the Pew results below.